L exI

illusion

What looks like reality is only an illusion.

The world we experience is only illusion and imagination we have created in our minds.

pUrple aNd BluE

details»

» finished in August, 2012

process»

draft/sketch

before any effects»

» LEXI LI

» finished in June. 2012

LEXI LI

style guide

I designed the layout of our team’s style guide.

I created the main wave element just in Indesign. 

Bubbles are part of our logo’s element so I used it a lot. 

About my posters

I did two A3posters and two magazine advertisements.(a half page AD & a full page AD)

font: Helvetica

I combine different photograph together. Also I used AI to create some wave elements for most of poster to make them look like a set. 

>I put some promotion slogans on the magazine ad because magazine ad change all the time. It is good for product promotion. 

One A3poster is quite simple, I kept it simple and just gave it blue color to make it more sea feeling. 

Simple layout.

Just the slogans on the poster.  

Process (poster)

» one of my poster design

> idea: FRESH SEA WATER in your cup! 

>to used PS to develop this poster.