illusion
What looks like reality is only an illusion.
The world we experience is only illusion and imagination we have created in our minds.


What looks like reality is only an illusion.
The world we experience is only illusion and imagination we have created in our minds.



details»

» finished in August, 2012
process»
draft/sketch

before any effects»


» LEXI LI

» finished in June. 2012
LEXI LI
I designed the layout of our team’s style guide.
I created the main wave element just in Indesign.
Bubbles are part of our logo’s element so I used it a lot.

I did two A3posters and two magazine advertisements.(a half page AD & a full page AD)
font: Helvetica
I combine different photograph together. Also I used AI to create some wave elements for most of poster to make them look like a set.
>I put some promotion slogans on the magazine ad because magazine ad change all the time. It is good for product promotion.


One A3poster is quite simple, I kept it simple and just gave it blue color to make it more sea feeling.
Simple layout.
Just the slogans on the poster.

I did some research and there are few posters inspired me a lot.

http://t.cyol.com/cache/temp/img/2011/02/35000/34299/img/img_1298002043_17.jpg

http://www.modit4me.com/wp-content/uploads/2012/01/blue_water_bg.png

http://www.designandpeople.org/images/savewater_poster_abhilasha_H.jpg

http://slodive.com/wp-content/uploads/2011/02/poster-designs/water-poster.jpg
» one of my poster design
> idea: FRESH SEA WATER in your cup!

>to used PS to develop this poster.


Here are some research of packaging.


> I designed a packaging for the product.
